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    Luxury Custom Rugs, Designed with You, Crafted for LifeWe create high-end, custom-made rugs tailored to any space.

Featured Product & Design Catalogue

Our featured design range showcases how these fibre options, knot densities, and textures translate into finished pieces. Each product design in our collection serves as a foundation that can be fully customised by size, colour palette, pile height, and construction type:
SR0803

Designs SR0801 – SR0803

Download Complete Guide
Intricate hand-knotted patterns utilising high-density New Zealand Wool and Tencel blends.
SR0802
SR0801
SR0804
SR0806
SR0807

Designs SR0804 – SR0807

Textural hand-tufted compositions featuring carved line work and varied pile heights.
SR0808
SR0809
SR0810

Designs SR0808 – SR0810

Flatweave and handloom structures tailored for high-traffic residential and commercial spaces.
Vistara
Orchha Collection Part 1
Mentok Collection
Alba
COK BNI ORL
Sumur Collection

Featured Product & Design Catalogue

Whispers of Nature
Product Design And Catalogue
Material and Fibre Selection

Material & Fibre Selection

Each material has its own texture, visual depth, and performance characteristics. We can bring suitable samples and talk through the options at your appointment:
  • New Zealand Wool: Soft, springy, and naturally resilient, with strong colour clarity and a natural protective coating that helps repel spills.
  • Blended Wool: New Zealand and Indian wool combine a plush feel with structural strength for practical everyday performance..
  • Tencel: A plant-based silk alternative with a luminous finish, a soft feel, and greater strength than traditional viscose.
Material and Fibre Selection
  • Wool & Silk: A refined combination that adds softness, detail, and light-catching depth to premium rug designs.
  • Natural Hemp: An undyed natural fibre suited to relaxed, tactile flatweave rugs with an honest, organic character
  • rPET Yarn: Made from recycled PET material, offering a durable and versatile approach to modern rug construction.
  • Botanical Silk: A vegan, plant-based fibre made from renewable cellulose, offering a rich sheen and soft, cool touch
  • ECONYL®: Regenerated nylon designed to combine durability and performance for demanding, high-traffic environments.

Production Lead Times & Specifications

Construction Type
Sampling Production
Lead Time
Minimum Order Quantity (MOQ)
Hand-Tufted
2–4 Weeks
4 Weeks
No Minimums
Hand-Knotted
2–4 Weeks
12–16 Weeks
No Minimums
Flatweave
2–4 Weeks
6–8 Weeks
No Minimums
Handloom
2–4 Weeks
6–8 Weeks
No Minimums

7-Step Custom Manufacturing Workflow

The journey from design concept to finished rug.
01 CONCEPT AND INSPIRATION

01

CONCEPT & INSPIRATION

Every project begins with a design direction. This may involve selecting a design from the Stratum Design Library, adapting an existing concept, or creating an entirely new design based on the client's brief, inspiration images, mood boards, or project requirements.

02 DESIGN DEVELOPMENT & CAD

02 DESIGN DEVELOPMENT AND CAD
Once the design direction is finalized, the artwork is translated into a detailed CAD (Computer-Aided Design), defining scale, proportions, colors, textures, and construction details. The CAD is then reviewed and approved before moving into the next stage.

03 MATERIAL & COLOR SELECTION

03 MATERIAL AND COLOR SELECTION
Fibers, constructions, textures, and color palettes are carefully selected toalign with the project's aesthetic and performance requirements.

04 SAMPLING & APPROVAL

04 SAMPLING AND APPROVAL
Strike-offs and samples are developed for review, refinement, and final approval.

05 CRAFTING & PRODUCTION

05 CRAFTING AND PRODUCTION
Skilled artisans bring the design to life using traditional and contemporary weaving techniques.

06 FINISHING & QUALITY CONTROL

06 FINISHING AND QUALITY CONTROL
Each rug undergoes finishing, inspection, and quality checks to ensure consistency and craftsmanship.

07 DELIVERY & INSTALLATION

07 DELIVERY AND INSTALLATION
The completed rug is prepared for shipment and delivered to its final destination.

Get a Rug in Your Style!

View our full range of products, detailed fibre compositions, and high-resolution imagery in our downloadable catalogue.
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Fern and Fibre
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